Silver Medal Winner, Social Networking, 2012 Axiom Business Book AwardsSilver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards

The official word from Twitter on how to harness the power of the platform for any cause.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In "Twitter for Good, " Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.Reveals why every organization needs a dedicated Twitter strategy and explains how to set oneIntroduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track)Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity: water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund

With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Blogs--or weblogs--are a huge phenomenon on the internet. From ultra-personal diary entries to specialized information on a wide variety of subjects (teen ranting to presidential campaigns), blogs are the new way to create a virtual community that can effect real-world change. It's not hard to set up a blog, but it can be difficult adjusting to life in the "Blogosphere."
One of the first blogging experts, who helped found the weblog community Xanga, Biz Stone will help readers:
--learn the origins of blogging
--discover why blogging is so popular
--explore the ettiquette of the blogosphere
--bring traffic to a blog
--make money by blogging
--use a blog to become influential in any industry
--maintain a blog and keep it fresh
With internet heavies like AOL, Microsoft, and Google already providing weblog software, blogging is moving out of indie geek culture and into the mainstream. "Who Let the Blogs Out?" is a next generation blogging book for anyone who wants to get started or anyone who wants to keep their blog blooming.